For her copywriting- and PR services as The Story Scientist, Clare Harrison asked me to make some custom illustrations to use on her website. The illustrations had to reflect her services, where she helps her clients to 'Perfect Your Pitch' and get their article featured.
Key points that she wanted to visualise were; target the right audience and get your article featured, as a headline or on the cover,
by contacting your specific network.
To create the illustrations I started with a brand sheet that would give us an overview of her brand concept, showing her already established logo and color preferences.
Clare's specific visual requests for the illustrations were a 'newspaper' and 'journalistic' yet 'young' and 'clean' look and feel.
I worked out these ideas in Adobe Illustrator and created:
• test tube with letters
• 'address' black book
• quotation marks
• magazine cover
• newspaper with
• 'target' bullseye
• newspaper cover